
LIVE LIFE YOUR OUAI: JEN ATKIN ON THE MODERN WOMAN
Category: Celebrity, Fashion, Lifestyle, SocialI’m sick of the narrative and importance stressed about “being pretty” when marketing to women. I think campaigns get so caught up in showing how “you can become more attractive” that they lose sight of what being a woman is really about. With our “Live Life Your OUAI” campaign I wanted to show the spirit,...
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